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Tiny Associates


During his 10 years experience in tech and luxury in South Korea, David Koo was inspired by the fashion industry’s enablement of sustainable fabrics through biotechnology. In 2020, he founds Tiny Associates® with the aim to inspire the beauty and luxury industry to evolve towards radical sustainability and innovation enabled by biotechnology. David Koo is also Founder of KIND TO BIOME®, an innovative certification aiming to make all beauty brands skin microbiome- gentle within the next 5 years, and regularly joins media outlets such as The Future Laboratory and BeautyMatter as a thought- leading speaker.

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