Welcome to a new understanding of natural beauty

The story of Rahua began in the Amazonian rainforest, where co-founder Fabian Lliguin — who was born and raised in Ecuador — found himself enamored with the long, lustrous hair of the women in the communities where he was volunteering his time. Back in New York, he was a hair stylist, but he knew these women weren’t frequenting salons or treating their hair with any of the expensive products he’d share with his clients in the city. The secret was rahua oil, pressed from the fruit of a tree that’s native to the region, and rich in omega-9s and a host of other potent, bioactive compounds. Fabian brought the oil back to his salon, and together with his wife Anna, decided to create Rahua to bring this astonishing ingredient to everyone. But Fabian and Anna had also witnessed firsthand the damage that exploitation had caused to indigenous rainforest communities, and so dedicated their company to providing these tribes the financial and legal resources they needed to protect their home, and their way of life. Almost 20 years into this mission, over one million acres of the Amazon rainforest have been permanently protected thanks to Fabian, Anna, and everyone who has ever purchased from Rahua.